Advertising arens schaefer weigold 2nd edition

In 2007, he was designated International Educator of the Year for the College of Journalism and Communications and was one of twenty International Ambassadors for the University of Florida. Professor Weigold has won many awards for both his teaching and scholarship. He has taught the introductory advertising class for nearly two decades at UF and also regularly teaches courses in advertising research, advertising campaigns, science communication, and communication theory.

Weigold is Associate Dean for Undergraduate Affairs and Professor of Advertising at the University of Florida.

ArensВ was President ofВ Stratimark Consulting, which specializes in strategic integrated marketing communications consulting for clients in the health care field. He over-saw the company's growth in daily revenue as it doubled and then tripled.ДЄt the end of his career, Mr. Arens was responsible for all the firm's advertising and promotion. Arens jumped to the client side when be bought a chain of quick-lube stores in San Diego. Working with mainstream American Agencies, A&G created Spanish-language advertising for blue chip advertisers including McDonald's, General Mills, Sav-On Drug-stores, and the California Lottery. In 1982, he formed one of the early Hispanic agencies, Arens & Guiterrez, as a joint venture between his agency and one of the largest in Mexico. Arens and Associates and began focusing on both national and international accounts. Specializing in business-to-business and financial accounts, that agency grew in stature and reputation over the years, accumulating many awards for creative excellence. Arens soon left that position to form his own agency with a partner, where he was both Principal and the Chief Creative Officer. Within a few years, he changed tracks by taking an account management position at a large San Francisco-based high-tech advertising agency, where he rapidly rose to become the manager of their branch office in San Diego.ДЄn entrepreneur at heart, Mr. As an undergraduate at Berkeley, he worked part-time as a media rep for the San Francisco radio station, at the University of Paris he held a position at The New York Times, and upon graduation from Whittier College, he began his career in earnest as a sales rep for various print media. William Arens (deceased),В spent his entire career in the advertising business, and after 35 years in the field he had literally done it all.

Advertising arens schaefer weigold 2nd edition